I'm eager to hear your reactions to Elect Your Match!, a website that would blindly match voters to presidential candidates based on the similarity of their responses to a series of policy statements. The voters and candidates respond to the same series of statements on a scale of slightly/moderately/strongly disagree or agree. The statements are candidate generated: they each submit five statements on separate issues, and respond to their own and their opponents’ statements on the same scale as voters, indicating whether they slightly/moderately/strongly disagree or agree with each one. The statements would not mention candidate or party identity. In choosing these statements, candidates define the primary policy issues at stake in their campaign.
There are sites making very good efforts along these lines (mentioned in the article), providing thorough information and showing visitors how candidates relate to their stance issue-by-issue, as well as generating a match based on any range of issues the visitor selects. Elect Your Match! would simplify these models to route visitors through one short standardized questionnaire that sets forth the primary election issues, defined by the candidates themselves, and only recommending one comprehensive best-matching candidate. Simplifying the site's primary interface to give only one comprehensive match based on a preset agenda might make it easier and more appealing for those less engaged in politics, who may not have a sense of what issues are most important to them or to the election. In order for the site to provide a single candidate match based on a preset agenda, it is important that the candidates to themselves set the agenda defining the issues and provide their own responses, as opposed to a third-party determining the issues and rating the candidates’ positions.
In addition to informing voters, a site like this could work to reduce partisan identity biasing voters' perceptions of candidates. I.e., Studies suggest that voters overestimate the extent that the positions of candidates sharing their partisan identity match their own policy preferences. In other words, voters erroneously “see their favorite candidates’ stands as closer to their own and opposing candidates’ stands as more dissimilar than they actually were.” Larry M. Bartels, The Irrational Electorate, The Wilson Quarterly (Autumn 2008). Or that voters more readily learn information about candidates that is congenial to their partisan identity, and discount facts that are not. Jennifer Jerit & Jason Barabas, Partisan Perceptual Bias and the Information Environment, Presented at the 2011 annual meeting of the Southern Political Science Association.
I’m curious about how a this advances the goals of the CCP: On one hand, it informs voters as to the candidate that really best matches their own outlook, and aims to minimize partisan identity-based bias in evaluating candidates. On the other hand, one seeking to advance the goals of CCP might desire a means for promoting more interpersonal deliberation (that could perhaps do more to update viewpoints and build consensus around polarizing issues in the election)(See also Bruce Ackerman & James Fishkin, Deliberation Day (2004)). As is suggested in the article, the site might have a deliberative component that allows interested visitors to browse more deeply than the primary questionnaire, to enter issue-specific segments of the site that would prompt them to interact with or respond to statements presenting arguments on either side of the issue. Perhaps these issue-specific segments could host an ongoing conversation posting visitors’ comments and responses to arguments on either side of the issue.