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Sunday
Nov232014

Weekend update: Does marching around in costumes help overcome cultural polarization? Comparative data might help answer this Q

Someone should do some research on the effectiveness of this "communication strategy" as a means of extinguishing the cultural conflagration surrounding the issue of badger infestation in UK.  Who knows-- what's learned might help us to learn to defuse other hyper-charged risk issues in US, like GM foods and raw milk.

Those close to the effort have a strong sense-- the kind that certainly is unlikely to lead them astray-- that costumed marchers banging symbols, blowing whistles & waving signs will spur the government to act within days!  But I suppose we should wait for data before drawing any firm conclusions.

Two additional things to note here.

One is the novel idea to use of ideologically diverse vouchers.  Seeing these two well-known representatives of opposite sides of the UK political spectrum (it doesn't exactly run from left-to-right; it's more up & downish) is definitely something that communicators on other complex science issues like climate change should consider trying--it's really quite astonishing that they haven't!  I really don't see how this could fail to work.

The other is to tie the divisive issue of badger infestation to a "solution" on which there is already widespread consensus in the UK -- vaccination!  

We all know, e.g., that conservatives as well as liberals love making money!  Why not "frame" climate-change mitigation as an opportunity to profit from innovative "green marketing solutions"?!  I bet that would work! Why has no one even thought to try it? Weird!

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