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Monday
Jan112016

Evidence-based Science Filmmaking Initiative, Report No. 1

This Report summarizes the preliminary conclusions of Study No. 1 in the Cultural Cognition Project’s “Evidence-based Science Filmmaking Initiative.” Conducted in collaboration with the Annenberg Public Policy Center at the University of Pennsylvania, the goal of the initiative is to promote the integration of the emerging science of science communication into the craft of science filmmaking. A principal aim of the first study was to develop a valid and reliable science curiosity scale.  The report describes the development of the scale, its psychometric properties, and its success in predicting engagement with a science documentary on evolution produced by Initiative collaborator Tangled Bank Studios.  The report also presents evidence on variation in  science curiosity, and engagement with the documentary conditional on science curiosity, among culturally diverse groups, including ones holding opposing beliefs on human evolution.  Provisional conclusions, and plans for follow up research, are discussed.

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<p><span class="full-image-float-right ssNonEditable"><span><a href="http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2703011"><img src="/storage/download_icon.png?__SQUARESPACE_CACHEVERSION=1444305246393" alt="" /></a></span></span></p>
<p>A growing body of research identifies <em>politically motivated reasoning</em> as the source of persistent public conflict over policy-relevant facts. This paper (in press in <em>Emerging Trends in Social &amp; Behavioral Sciences</em>) presents a basic conceptual model&mdash;the &ldquo;Politically Motivated Reasoning Paradigm&rdquo; (PMRP)&mdash;that summarizes the salient features of this form of information processing. The experimental design best suited for studying hypotheses relating to PMRP, it argues, measures the weight that subjects attach to one and the same piece of evidence conditional on the manipulation of its perceived significance for positions associated with competing cultural or political values. The paper also discusses various additional methodological and substantive issues, including alternative schemes for operationalizing &ldquo;motivating&rdquo; political predispositions; the characteristics of valid samples for examining politically motivated reasoning; the &ldquo;symmetry&rdquo; of this mechanism of cognition across opposing political or cultural groups; and the potential biasing impact of politically motivated reasoning on experts. The paper concludes by identifying the centrality of PMRP to the emerging science of science communication.</p>
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